George Newell has a long history in local government and community organizations. After moving to California from his home in Oklahoma in 1970, Mr. Newell established and managed the Veterans Reentry Program for Vietnam Veterans at Monterey Peninsula College. In 1974, George moved to Santa Cruz to work for Santa Cruz County and in 1978 became the County Administrative Officer. In 1989, he was hired by Sally Reed to be the Deputy County Executive for Santa Clara County, and in 2000 retired after serving as County Executive. Throughout his career George Newell has worked with many community organizations in both Santa Cruz and Santa Clara Counties. He has helped organize and govern groups supporting the delivery of programs for at risk youth, organizing neighborhoods for community development and expanding health care for people in need. He has served on the board of the Long Marine Lab Seymour Center and was part of the founding of the Cultural Council of Santa Cruz County and served as President of the Cultural Council during its 25th anniversary year. Since the fall of 2004 George Newell has served as Executive Director for the Tannery Arts Center. He is currently on the Boards of the Tannery Arts Center, Museum of Art and History, Art Forum, and the Tannery World Dance and Cultural Center and is a printmaker in the print shop of the Printmakers at the Tannery.​